Rainmaking vs. Rainmarketing

In this training video available at Herbers & Company Academy, the Herbers & Company senior consulting team walks Academy members through how to develop an effective marketing strategy to enhance organic growth. The training begins with an understanding of the organic growth formula, and debunking myths about marketing.

You will learn:

• How to enhance your brand awareness by focusing on the three key elements of a financial advisory firm brand

• How to increase client referrals through building effective client communication strategies

• How to build value-based marketing programs

• How to increase lead flow by creating effective marketing strategies that attract new clients and retain current clients