Building Strategic Marketing Plans

In this training video available at Herbers & Company Academy, the Herbers & Company senior consulting team differentiates for Academy members the behavioral issues versus the tactical issues we see with marketing. Successful marketing is all about consistency. It is most expensive to start with converting strangers to leads. The senior consulting team shows Academy members how to flip the marketing funnel around to focus first on existing clients. To be most successful with internal marketing and increase word-of-mouth referrals, the team recommends picking a single idea to try versus over-innovating.

In this training, you will learn:

• How to focus on internal marketing before external marketing

• How to build brand loyalty through client experience

• How to enhance the digital client experience

• How to create a clear vision for how to talk about your firm