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Top Firms Are Focusing on Prospect-to-Client Close Ratio
The 2023 Herbers & Company Service Market Growth Study revealed Top Organic Growers close 73% of prospects, that number is just 33% in average firms. Here’s why the sales process is becoming the most critical driver of new client growth.
Holistic Advice is Winning the Most New Clients
The 2023 Herbers & Company Service Market Growth Study revealed annual growth in total new clients among all firms averaged 14% in 2022. But the top organic-growing firms tended to offer a more comprehensive service model that included retirement planning, tax planning and investment management services. This led to total new-client growth of 39%. Here’s why holistic financial advice is winning the most new clients.
How a firm perceives their client experience is #1 indicator of firm growth.
The 2023 Herbers & Company Service Market Growth Study revealed top organic-growing firms diverged from others in self-evaluating their client experience. Sixty-three percent described their client experience as below average, while only 36% of all other firms assessed their client experience as below average. Here’s why how you perceive your firm’s client experience matters to growth.