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How to Land a Job at an RIA: The Best Strategies for Success
Written By Herbers & Company Senior Consulting Team
The Registered Investment Advisor (RIA) industry is growing rapidly, creating new opportunities for talented individuals. Whether you're a new graduate, a career changer, or a seasoned professional looking to shift into a more client-centric environment, finding a job at an RIA requires some guidance. Here's some guidance on how to go about it.
Understand the RIA Landscape
Before you begin applying, it's essential to understand what makes RIAs unique. Registered Investment Advisors are independent firms legally obligated to act in their clients' best interests under a fiduciary standard. They typically offer a personalized, long-term approach to wealth management, distinct from the more transactional focus of many large brokers.
RIA firms vary widely in size, specialties, and client bases, ranging from boutique firms managing $50 million to enterprises overseeing billions. Understanding this diversity will help you identify the type of firm that best aligns with your career goals and values.
Most RIAs post job opportunities on their LinkedIn pages or websites. To start your search, look for RIAs in your local area, or in an area where you would like to live. Alternatively, you can search all registered firms by location using the Investment Adviser Public Disclosure (IAPD) website, then visit their individual websites or LinkedIn pages to explore career opportunities.
Build the Right Skill Set
RIAs look for candidates who have varying different skills. The most common positions are client service specialist, associate advisor, lead advisor, or senior advisors. While technical skills like financial planning, investment management, and tax planning are critical, soft skills matter just as much. Firms want advisors and staff who can build trust, communicate clearly, and solve problems for clients.
If you're early in your career, pursuing certifications like the CFP® will set you apart. Additionally, enrolling in programs like Amplified Planning Externship, joining your local FPA chapter, or NAPFA organization will help you find like-minded people seeking hires.
Use Targeted Job Boards and Networks
The best RIA jobs are often not widely advertised. Many firms prefer to recruit through specialized channels. Here’s where to focus:
Industry-specific job boards: Sites like CFP Board’s Career Center, Financial Planning Association (FPA) Job Board, and the NAPFA Job Board focus solely on financial planning careers.
University programs: Many RIAs recruit directly from universities with strong CFP programs.
LinkedIn: Follow firms you're interested in and engage with their content. Many RIAs announce openings first to their followers.
Leverage Personal Connections
In the RIA world, personal referrals are gold. If you know someone who works at an RIA, or even knows someone who does, reach out on LinkedIn. (Connect with Our Founder, Angie Herbers) The advisory community is very open and willing to help career seekers who are bold enough to ask. Ask for informational interviews to learn more about the firm and the industry. Many hires happen through informal conversations before a job is even posted.
Prepare for a Relationship-Focused Interview
RIA firms often have small teams, so cultural fit is critical. During interviews, expect questions not just about technical skills, but also about how you build relationships, solve problems, and work collaboratively.
Prepare examples that demonstrate client-centric thinking, trust-building, and flexibility. Also, research the firm’s core values and leadership style to reflect your genuine interest and alignment.
Consider Starting Your Own RIA
If you're entrepreneurial and willing to build from the ground up, opening your own RIA can be a fast way to enter the industry. Thanks to technology and outsourced solutions, it's more accessible than ever to launch a solo or small advisory firm.
To start your own RIA, Herbers & Company can help you navigate the landscape to get started. Don’t hesitate to connect and will help you get resources that guide you toward what your seeking to create.
Launching your own RIA requires upfront work and financial stability, but it can give you ultimate control over how you serve clients and grow your business over time. It's an exciting option for professionals or career changers who value independence and entrepreneurship.
Finding a job at an RIA, or even creating one for yourself, isn’t about blasting out resumes. It’s about being intentional. Focus on understanding the industry, targeting your efforts through the right channels, building authentic relationships, and customizing your approach. The RIA industry rewards individuals who are proactive, thoughtful, and committed to serving clients’ best interests. With the right strategy, you won’t just find a job, you’ll build a rewarding and meaningful career.

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